Lululemon Combines Yoga Poses With Ayn Rand Philosophy
Lululemon Athletica has built a name for itself by promoting healthy living and selling yoga wear that you actually want to wear. Now, however, it seems like th Jack Wolfskin Outlet ey moving in a different direction, at least in terms of philosophy.
For the past few weeks, the Vancouver based chain store has been selling tote bags with the phrase is John Galt? emblazoned on the side. In short, Objectivism is an ideology that poses selfishness as a virtue.
The company blog posted an explainer about the totes, noting that Lul Jack Wolfskin Outlet ulemon founder Chip Wilson read Atlas Shrugged when he was 18 and felt inspired by the book advocacy to the world from mediocrity to greatness, a mission that Lululemon says it Jack Wolfskin Outlet shares.
Which, of course, is a selective reading of the Randian meaning. Sure, Rand doesn really mesh with the Hinduism and Buddha inspired vibe of yoga. Perhaps the company expects it Jack Wolfskin Outlet s clientele is meditating too deeply to notice a silly thing like philosophical discrepancy.